On 16th September 2022, 3Music TV; the television station and the Visual Radio studio was launched.
As a youth-focused media company with Gen-Zs and Millennials as target audience, content to air has been carefully curated to cater to them across music, lifestyle, entertainment, fashion, art, and pop culture.
Speaking at the launch, CEO and Founder of 3Music Networks Baba Sadiq Abdulai Abu said, “Today we enter another phase of our journey, my dream has since become the dream of many others. The dream has expanded following the investment and acquisition by the Bahamus Group.”
Highlighting 3Music’s impact on the Culture, Sadiq said, “This new journey is reflected in our new business tagline, This is the Culture. We have been here for the music, we have been here for the entertainment enthusiasts, we have been here and amplifying the culture. In the process, we became the biggest cultural reference point. The narrative influencers of culture. 3Music is the culture,” he added.
Announcing and introducing the hosts and shows to guests present, Baba Sadiq stated, “From Monday morning, our daily morning show, Culture Daily starts airing and will air every Monday to Friday between 7am - 10am. Hosted by Jay Foley, C-Real, Mz Gee and Lerny Lomotey, Culture Daily will come to you live on 3Music TV, Pluzz 89.9FM and online across Facebook and YouTube.”
Additionally, he stated “Our daily news shows, the 3hread will air across the channel and on Pluzz FM as well. Also look out for our music and food show, Chef It Up, the Culture Squad and our innovative events reporting concept, WeOutside. These plus our expertly curated music playlists will provide that refreshingly different and compelling visual experience to our core Millennial and Gen Z audience.”
He continued by saying “We are also glad to announce to you our redesigned lifestyle and entertainment news digital hub, 3music.tv which will also feature our original digital first video content slate for our YouTube channel integrated to social media.”
Baba Sadiq Abdulai Abu finished by acknowledging all present and welcoming them “to the future of entertainment media and broadcasting.
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