Afrofuture Announces the Afrofuture Rising Star Challenge 2024

Afrofuture is thrilled to introduce the Afrofuture Rising Star Challenge 2024, a premier talent competition aimed at discovering and elevating the most promising artistes from across the African continent. In collaboration with The Continent Live, this year's challenge offers aspiring musicians a remarkable platform to showcase their talent, gain industry visibility, and connect with leading professionals in the music industry.

The Continent Live, known for its transformative work in nurturing emerging talent in Africa, has spearheaded impactful initiatives in Ghana over the past year. These efforts include Music Business Training Programs and Mixing & Mastering Courses, which have played a pivotal role in strengthening Africa's music industry. This partnership with Afrofuture marks an exciting evolution, as both entities share a common goal: empowering the next generation of African stars and providing them with the tools to shine on the global stage.

The Rising Star Challenge has continued to grow since its inception, with hundreds of talented artistes from various African nations participating each year. Notably, the program has been instrumental in promoting women in music, with previous winners like Bleau and Ess the Legend becoming inspiring success stories. As we look forward to the 2024 edition, the competition promises to unveil even more extraordinary talent, making this the most anticipated year yet.

Afrofuture and The Continent Live remain deeply committed to building a thriving creative community. The Rising Star Challenge provides an invaluable opportunity to spotlight Africa's future music legends and empower them to make a mark on the global music scene.

The Afrofuture Rising Star Challenge 2024 will officially launch on October 3, 2024, with applications open until October 17, 2024. To participate, aspiring artists must complete an application form and upload a 60-second performance video on Instagram, tagging @afrofuturerisingstar, @afrofuture, and @thecontinentlive, while using the hashtag #AFRisingStar24.

Contestants will be evaluated based on audience engagement and reposts across social platforms. The Top 10 contestants will be selected to advance, and from there, the Top 5 finalists will participate in an exclusive writing camp, collaborating with prominent artists and producers.

The grand winner will earn the opportunity to perform live at Culture Jam 2024 and receive a cash prize to further support their musical career. Additionally, the winner will benefit from year-long mentorship and support from experts within Afrofuture and The Continent Live’s network to refine their artistry, performance, and brand.

1. Visit www.afrofuture.com/risingstar to complete the application form.
2. Create a 60-second performance video explaining why you are the next Rising Star.
3. Upload the video to Instagram, tagging @afrofuturerisingstar, @thecontinentlive, and using the hashtag #AFRisingStar24.
4. Encourage your followers to engage with and repost your video to boost your chances of making it to the Top 10!

Afrofuture’s Dedication to Nurturing Emerging Talent

Since its establishment, Afrofuture has remained committed to amplifying Africa's rich cultural and creative scene by empowering the continent's emerging artists. The Rising Star Challenge is a bold initiative in line with this mission, fostering key connections and creating career-defining moments for the most talented individuals in Africa.

Khadijat El-Alawa, Head of Music & Programming at Afrofuture, shared her excitement about the 2024 competition: "The Rising Star Challenge is not just about talent discovery; it's about giving Africa’s future music legends a platform to shine, connect, and thrive within the global music landscape. We're eager to witness the incredible talent that will emerge this year."

For more details and updates on the competition, follow Afrofuture on social media or visit www.afrofuture.com.