Black Sherif’s benefits from YouTube Music Foundry Class

Black  Sherif’s  benefits  from  YouTube  Music  Foundry  Class
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Since  its  inception  in  2015,  Foundry  strongly  believes  in  the  unparalleled  abilities  of  independent  artistes  and  provides  resources  to  these  artistes,  allowing  them  growth  both  on  YouTube  and  in  their  careers  .

 

 

Among  the  announced  artistes  for  2022  is  Ghana’s  Black  Sherif.  Speaking  on  the  YouTube  Foundry  and  Black  Sherif  partnership,  YouTube’s  Head  of  Music  for  Sub  Saharan  Africa  Addy  Awofisayo  explained,  “Foundry  is  basically  how  we  support  independent  artistes  globally…this  year  we  have  Black  Sherif.



In  elaborating,  she  said  “with  Foundry  we  basically  support  your  new  music  –  we  help  support  your  new  releases.  We  also  train  you  on  release  strategy.  So  Black  Sherif  for  instance  has  new  music  coming  up  –  we  are  already  working  with  him  and  his  team”  she  added. 

 



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Black  Sherif  on  22nd  September  2022,  released  his  new  single  SOJA  which  is  receiving  tons  of  applause  for  his  great  writing  style,  delivery  and  entire  song  production  adding  to  his  growing  list  of  hit  songs.  Just  after  the  release  of  SOJA,  fans  using  Apple  Music  realized  the  single  is  off  his  debut  album  The  Villian  I  Never  Was,  expected  to  drop  on  7th  October  2022.

 

 

Detailing  YouTube’s  plan  for  Black  Sherif’s  yet-to-be-released  album  Addy  said,  “We  actually  had  a  meeting  with  him  and   his  team  yesterday  to  figure  out  like  his  new  album  that  is  coming.  How  do  we  work  with  him  to  help  promote  it,  to  help  push  it?  How  do  they  take  advantage  of  the  features  on  YouTube  to  help  push  those  releases  –  what  are  some  of  the  things  he  can  do  on  YouTube  to  connect  with  his  fans  and  also  how  can  he  create  content  that’s  non  music  videos?”

 

 

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