Gomski Takes on New Ghana Sound: A Vision for Innovation and Inclusivity

In his revealing interview on Big Conversation, Gomski, executive at Crux Global, provided insightful commentary on what he calls “the new Ghana sound,” emphasizing its importance in shaping the future of the Ghanaian music scene.

According to Gomski, the evolution of music in Ghana, and more broadly in Africa, is being propelled by an open-minded approach that embraces innovation and creativity across various genres. The new Ghana sound is not rooted in any single style; rather, it is a fluid, dynamic blend of various influences—ranging from Afrobeat, Hip-Hop, Reggae, to Western Pop, and more.

Gomski noted that the music industry is constantly evolving, particularly with the rise of digital platforms such as TikTok, Instagram, and YouTube. These platforms have drastically changed how music is consumed and shared, enabling artistes from all corners of the world to connect with global audiences instantaneously.

The rise of these platforms has made it possible for any artiste, regardless of location or background, to gain visibility and recognition. It’s no longer just about having a record deal or massive radio play—online streaming platforms and social media now serve as crucial tools for discovery and promotion. In this age of digital music consumption, staying ahead of emerging trends and exploring new methods of creative expression is vital for artists who want to remain relevant.

Gomski’s vision of "the new Ghana sound" is one that is inclusive, innovative, and experimental. He stresses that for the Ghanaian music industry to maintain its place on the global stage, it must embrace this openness to new ideas and sounds. By blurring the lines between genres and encouraging cross-genre collaborations, artistes can create fresh, exciting music that appeals to both local and international audiences. This is evident in the international success of artistes like Amaarae, whose meteoric rise has been fueled by her ability to blend traditional African elements with contemporary global sounds. Her success serves as a model for other emerging artistes, proving that genre fluidity and creative experimentation can lead to breakthrough moments in the music industry.

Moreover, Gomski argues that the current generation of artistes must be proactive in embracing change and evolving with the times. It’s not enough to simply continue producing the same music that worked in the past; artistes must push the boundaries of their craft, explore new sounds, and collaborate with creatives from different musical traditions. This willingness to innovate will not only help Ghanaian artistes remain relevant but will also help to elevate Ghana’s music industry to new heights, gaining recognition in new markets and across various demographics.

Through initiatives like the writing camp with Sony Music and Orchard, Gomski and Crux Global are actively fostering an environment where new, diverse musical expressions can thrive. By providing young and emerging talent with access to resources, mentorship, and global networks, Crux Global is helping to nurture the next generation of artistes who will continue to define "the new Ghana sound."