Ghanaian
YouTuber and social media influencer Kwadwo Sheldon has asserted that some Ghanaian
entertainers would not be able to endure the pressure that comes with the western
media.
His
assertion follows discussions about how YouTube reviews affect the Ghanaian
music industry. In an interview on 3Music TV’s Culture Daily, Kwadwo Sheldon explained that the cultural
perception of not challenging the elderly makes it difficult for youngsters to
speak up and pinpoint wrongdoings in the industry. He indicates that entertainers
who find it hard to handle criticism have lower chances of surviving in western media.
“They
feel like I’m too young to have that kind of impact. They know what I can do
with the reactions. They want to downplay my hustle but when I say something
about their craft or work then there’s a problem because they are older than me
or they have been in the industry for a very long time. They hate it when you
are challenging the status quo. People move to me all the time. People move to
my work. We will do the exchange then we move on. It is part of the game. This is
why I keep saying that most of our celebrities and artistes here will not
survive the western media just for a week because they are too emotional.”
Moving
on, he hints that he will take his security seriously as he has been threatened
by certain people in the industry.
“Recently
when Shatta threatened that he was going to show me who knows street, someone
spoke to me that I should report it to the cybercrime unit. I didn’t do it. All
the time that I’ve been threatened. I think that is something that I should
take seriously. All the time people threaten me. They will pour acid on me, don’t
step your feet here.”
For
some time now, the Youtuber has come under public scrutiny as some persons
including entertainers believe his song reviews and other actions affect the
industry negatively.
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