YouTuber and social media influencer Kwadwo Sheldon has asserted that some Ghanaian
entertainers would not be able to endure the pressure that comes with the western
His assertion follows discussions about how YouTube reviews affect the Ghanaian music industry. In an interview on 3Music TV’s Culture Daily, Kwadwo Sheldon explained that the cultural perception of not challenging the elderly makes it difficult for youngsters to speak up and pinpoint wrongdoings in the industry. He indicates that entertainers who find it hard to handle criticism have lower chances of surviving in western media.
“They feel like I’m too young to have that kind of impact. They know what I can do with the reactions. They want to downplay my hustle but when I say something about their craft or work then there’s a problem because they are older than me or they have been in the industry for a very long time. They hate it when you are challenging the status quo. People move to me all the time. People move to my work. We will do the exchange then we move on. It is part of the game. This is why I keep saying that most of our celebrities and artistes here will not survive the western media just for a week because they are too emotional.”
Moving on, he hints that he will take his security seriously as he has been threatened by certain people in the industry.
“Recently when Shatta threatened that he was going to show me who knows street, someone spoke to me that I should report it to the cybercrime unit. I didn’t do it. All the time that I’ve been threatened. I think that is something that I should take seriously. All the time people threaten me. They will pour acid on me, don’t step your feet here.”
For some time now, the Youtuber has come under public scrutiny as some persons including entertainers believe his song reviews and other actions affect the industry negatively.
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