Spotify Pledges Multi-Year Investment For Ghana’s Emerging Artistes

One of the biggest streaming platforms in the world, Spotify, has made a pledge to the non-profit organization, Vibrate Space, which is helping Ghanaian music entrepreneurs with the necessary tools and skills needed to thrive in the industry through their Creator Equity Fund.

Operated by Surf Ghana in Accra, Vibrate Space is a community recording studio and music business program which offers education, mentorship and affords space to young Ghanaian artistes to enable them to create, connect and collaborate freely.

The pledge by Spotify is aimed at enabling Vibrate pursue and achieve its aim of robustly growing and supporting the creative space and economy in Ghana through a sizeable donation from its Creator Equity Fund which is expected to be administered across an extended duration.

This would be the second partnership between Spotify and Vibrate since 2022, from the initial facilitation of the launch of the studio with an earlier donation which has led to over 200 studio bookings in the last six months since its inception while serving as home to a host of creators, events and classes.

The donation was announced by the Global Head of Artiste and Audience partnerships, Joe Hadley, during an event at Surf Ghana. Speaking on the package, he stated, “Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund we’re announcing a donation to the Vibrate Space in Accra, Ghana. They have been incredible partners to us; continually pouring into the local community and creating a space where artistes can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate.”

Vibrate later announced their plan to use the additional funding for the support of artistes in the following ways:

1. The introduction of a festival in the space which is set to be held at the end of the year while helping artistes to put together their own events.

2. The establishment of youth hostels that will offer affordable short term accommodation while experiencing the collaborative and community aspects of Vibrate.

3. The establishment of a residency and exchange program aimed towards fueling creativity, cultural exchange and collaboration.

Additionally, mention was made of programmes aimed towards supporting and enabling the growth of women within the industry.