Addy Awofisayo breaks down YouTube Partner Program

Addy  Awofisayo  breaks  down  YouTube  Partner  Program
@3musicnetworks

YouTube’s  Head  of  Music  for  Sub-Saharan  Africa  Addy  Awofisayo  has  explained  the  monetization  process  employed  by  YouTube  and  how  Ghanaian  creators  can  qualify  for  the  YouTube  Partner  Program (YPP).

During  a  conversation  on  Culture Daily’s  Big  Conversation  segment  she  said  “for  YouTube  the  main  we  have  something  called  YPP  which  is  basically  our  YouTube  Partner  Program  and  that’s  how  people  monetize  content  –  music  –  any  other  type  of  content.  So  you  have  to  have  minimum  of  1000  subscribers,  4000  watch  hours.  Once  you’ve  achieved  that  and  you’ve  been  accepted  into  YPP,  you  start  monetizing  your  content…”

 

 

Addy  broke  down  how  the  YouTube  Partner  Program  gives  creators  greater  access  to  YouTube  resources  and  monetization  features  and  also  allows  revenue  sharing  from  ads  being  served  on  your  content.

 

 

She  added  that  “…ads  start  rolling  through  your  content  –  because  you  are  in  YPP,  you’ve  put  in  your  AdSense,  you’ve  put  in  your  bank  account  and  you  are  getting  your  money  directly  that  way.”




 @3musicnetworks

 

During  and  after  the  Coronavirus  pandemic  hit,  YouTube  saw  a  surge  in  viewership  across  the  World.  In  Ghana,  some  Ghanaians  took  advantage  of  the  situation  to  create  a  lot  of  creative  and  engaging  content.

 

 

Elaborating  and  concluding  on  the  differences  between  the  royalties  and  payment  system,  Addy  Awofisayo  proceeded  to  further  explain,  “So  there  are  no  royalties  because  it’s  not  the  streaming  because  it’s  video  so  it’s  just  the  ads.  The  YouTube  main  is  just  AVOD  so  just  advertising  revenue  and  the  streaming  is  SVOD  that’s  where  subscription  and  royalties.”

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