YouTube’s Head of Music for Sub-Saharan Africa Addy Awofisayo has explained the monetization process employed by YouTube and how Ghanaian creators can qualify for the YouTube Partner Program (YPP).
During a conversation on Culture Daily’s Big Conversation segment she said “for YouTube the main we have something called YPP which is basically our YouTube Partner Program and that’s how people monetize content – music – any other type of content. So you have to have minimum of 1000 subscribers, 4000 watch hours. Once you’ve achieved that and you’ve been accepted into YPP, you start monetizing your content…”
Addy broke down how the YouTube Partner Program gives creators greater access to YouTube resources and monetization features and also allows revenue sharing from ads being served on your content.
She added that “…ads start rolling through your content – because you are in YPP, you’ve put in your AdSense, you’ve put in your bank account and you are getting your money directly that way.”
During and after the Coronavirus pandemic hit, YouTube saw a surge in viewership across the World. In Ghana, some Ghanaians took advantage of the situation to create a lot of creative and engaging content.
Elaborating and concluding on the differences between the royalties and payment system, Addy Awofisayo proceeded to further explain, “So there are no royalties because it’s not the streaming because it’s video so it’s just the ads. The YouTube main is just AVOD so just advertising revenue and the streaming is SVOD that’s where subscription and royalties.”
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