The 5th edition of the AFRICA MEDIA AD SALES SUMMIT (AFRIMASS) program on MEDIA ADVERTISING and BUSINESS INNOVATION kicked off with a bang, captivating media professionals and enthusiasts alike. Over the course of two days, the program aims to equip participants with the latest industry trends, strategies, and tools to thrive in the ever-evolving media landscape.
Day One of the program saw a lineup of impressive speakers who shared their expertise and insights. Colette Amaeshi, the Managing Director of Pulse Ghana, took the stage to emphasize the importance of understanding the audience and tailoring media landscapes to their preferences. She highlighted the significance of creating interactive content, collaborating with influencers, and building strong communities to foster engagement and growth.
Yvonne Ocloo, the esteemed founder of TopDog Africa, a creative Marketing Communications brand in Africa, delivered a compelling talk on leveraging experientials to drive growth for media and create meaningful experiences for consumers. She highlighted how immersive and interactive campaigns can leave a lasting impact on the audience, ultimately benefiting both brands and media outlets.
Another notable speaker, Grad Ocran, shed light on the digital transformation of the media industry and the importance of building engaged digital communities. He emphasized the need for media professionals to adapt to the changing landscape and utilize digital platforms to connect with audiences effectively.
The event also featured Bright Ladzepo from PHD Media, Edward Aikins from Deloitte Ghana, and Prof. Kobby Mensah from the University of Ghana Business School, who shared their valuable insights and expertise in their respective fields.
Sir Raymond Smith, the Founder & Managing Partner of AFRIMASS NETWORK, expressed his vision for the program, emphasizing the importance of training and capacity-building to empower individuals in the media industry.
Participants were thrilled with the wealth of knowledge and practical advice shared during the event. The interactive sessions provided a platform for networking and collaboration, fostering a sense of community among media professionals.
The AFRIMASS program aims to equip participants with the necessary skills and knowledge to navigate the dynamic media landscape, fostering innovation and growth in the industry.
Participants are looking forward to tomorrow, 23rd November’s master class session.
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