The final day of the AFRICA MEDIA ADS SUMMIT (AFRIMASS), a two-day summit focused on media advertising and business innovation, concluded with a flurry of enlightening discussions and valuable takeaways.
Mr. Eric Osei
Mr. Eric Osei-Annor, Sales Consultant at Lurick Concept and Marketing Manager at MG Automobiles, took the stage as a guest speaker to discuss the art of digital sales. He emphasized the importance of empowering sales professionals with a digital mindset, highlighting how digital sales break down geographical barriers, provide 24/7 accessibility, offer data-driven insights, and are cost-efficient. Osei-Annor stressed the significance of adaptability to technology, a customer-centric approach, agility, innovation, and continuous learning for sales professionals in the digital era.
The event also featured a panel discussion on the topic of revenue and innovation, moderated by Edward Owusu, Commercial Director of 3 MUSIC TV. Panelists included Anna Coleman, Sales Manager at Global Media Alliance; Malik Mustapha, Account Manager at Multimedia Group Ltd; and Shadrack Adjetey, Senior Account Manager at DSTV Media Sales Ghana. Adjetey highlighted the importance of building connections and networks to drive sales, while Coleman emphasized the need for salespersons to stay knowledgeable about market trends. They also emphasized the importance of aligning one's online persona with the products or services offered.
Kobby Nkrumah, Head of Digital at EIB Network, shared insights on business innovation and media advertising, emphasizing the need to embrace technology to avoid being left behind.
Jay Foley, a renowned figure in the industry, discussed the art of crafting compelling messages. He emphasized the importance of understanding the product being advertised, the target consumer, and the message itself, while also incorporating technology to appeal to the audience.
Eli Daniel-Wilson, Director of Sales and Strategy at Pulse Ghana, shed light on the rise of influencer marketing. He discussed the challenges, trends, and opportunities for business innovation within this growing field.
Overall, the last day of the AFRIMASS summit proved to be highly insightful, leaving attendees with a wealth of knowledge and inspiration for their future endeavors in media advertising and business innovation. Attendees left the event feeling inspired and equipped with new strategies to excel in the ever-evolving world of media advertising.
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