In the early 2010s, hip-hop
was forever changed
as a new rap offshoot
was born in Chicago, Illinois.
Since this era-defining
movement, drill music has reached
every corner of the globe as artists
adapt to the prominent sound to tell their depictive,
brutally honest stories
of street life.
As countries like the US and the UK have seen drill music rise to commercial
success, the rest of the world has taken notice.
The Asakaa movement
shined a global
spotlight on Ghana’s
second-largest city – Kumasi, by bringing Ghanaian
drill music to the world stage. Created
and coined by Sean Lifer’s
Life Living Records
imprint, the sub-genre
has transcended the country and continent and continues to expand the rich cultural
lineage of Ghanaian
Fiifi Abban/Complex Original
This Is Kumerica
documentary spotlights the artists involved – Yaw Tog, Kwaku DMC, Sean Lifer,
Jay Bahd, Kawabanga,
City Boy, Obey, O’Kenneth, BraaBenk,
Reggie and more – and their impact
on music not just in their city, but across
Speaking on the documentary, Director
of Brand and Media Partnerships
at Audiomack Africa,
Charlotte Bwana said “At Audiomack,
it is our constant mission
to push African
music and artists.
This Is Kumerica
is another way of reiterating
our commitment to promoting African
talent as well as telling
African stories from our perspective.
It is important
for the culture
and movements to be documented
and at Audiomack
we’re proud that we were able to put this out.”
Watch the documentary below:
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