Burna Boy and Dave Meyers Unite for G-Star RAW Campaign and On Form Video

Jephthah Nana Adjei Osei - Mensah
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Burna Boy and Dave Meyers Unite for G-Star RAW Campaign and On Form Video
Burna Boy
Written By : Leah De-Graft Takyi

Nigerian sensation Burna Boy, famed for his Afrobeat and dancehall vibes, has linked up with renowned director and photographer Dave Meyers for an exciting collaboration with fashion giant G-Star RAW. Described by Burna Boy as a "match made in denim heaven," this venture unveils the artist's deep connection to denim, seamlessly blending it with his musical journey.

Dave Meyers, the creative force behind music videos for industry heavyweights like Drake, Taylor Swift, and Kendrick Lamar, brings his visionary touch to the campaign video. Set against Burna Boy's latest single, "On Form," the video captures the infectious energy and charisma that have propelled Burna Boy to global stardom.

Featuring dancers adorned in pieces from G-Star RAW's Spring 2024 collection, the video not only spotlights Burna Boy's synergy with denim but also underscores the brand's commitment to cutting-edge and chic denim fashion.

For Burna Boy, the collaboration with G-Star RAW is more than a fashion statement; it's an authentic extension of his personal style and artistic expression. In his words, "Denim isn't just fabric; it's an extension of who I am. Like my music, it's personal, a dialogue between me and myself. Every stitch, every fade tells a story.

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