Online influencers known for flaunting their luxurious lifestyles are vanishing from Chinese social media as the government cracks down on ostentatious displays of wealth. One influencer, Wang Hongquan, had boasted of owning seven properties in Beijing and never wearing an outfit valued at less than 10 million yuan ($1.38 million). His online videos appeared to show his maids, numerous Hermès handbags, and expensive sports cars he claimed to own. As of Tuesday, Wang's Douyin account, the Chinese version of TikTok, was inaccessible to his 4.3 million followers. Searches for his account returned an error message indicating it had been blocked for violations of Douyin’s community guidelines. Other influencers who posted similar content, such as Bo Gongzi (Young Wealthy Lord Bai) with 2.9 million followers, and Baoyu Jiajie (Abalone Sister) with 2.3 million followers, also had their Douyin accounts blocked.
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