Electro Mirror Sheds Light on the Challenges of Artiste Management and the Importance of Creative Autonomy

Electro Mirror opened up about the challenges and strategies of artiste management in a candid interview on 3Music TV's Big Conversation. He shared his philosophy of treating music as a product that requires strategic marketing, similar to other business products.

Electro Mirror highlighted a key issue in artiste management: the difficulty of aligning the artiste's vision with management strategies. He noted that one of the significant problems in managing artistes is when they do not "share the same lens" as their managers. This divergence can lead to conflicts and impede the smooth execution of promotional activities.

He praised Gyakie for her exceptional understanding and cooperative nature, which he believes sets her apart from many other artistes. He described her as someone who is deeply involved in her creative process, citing her insistence on specific artistic choices for her promotional materials. This active participation, according to Electro Mirror, is crucial for the authenticity and success of the artiste's brand.

Despite the creative tensions that can arise, Electro Mirror emphasized the importance of respecting the artiste's creative autonomy. He recounted a heated disagreement with a collaborator over a song's mix, underscoring the need to sometimes yield to the artiste's creative instincts.

The manager also discussed the unique challenges of working with a female artiste, particularly regarding societal expectations and the pressures faced by women in the industry. He praised Gyakie for her professionalism and empathy, noting that she often considers the well-being of her team in her decisions.

Electro Mirror revealed that Gyakie is not just an artiste but also a part owner of Flip the Music, the label under which she operates. This ownership stake, he argued, assents their transparent and collaborative working relationship.

In conclusion, Electro Mirror's interview provided valuable insights into the complex dynamics of artiste management. His emphasis on strategic marketing, creative autonomy, and transparent partnerships offers a comprehensive perspective on what it takes to manage and support successful music careers.


Watch full video here: 

https://www.youtube.com/watch?v=cqvE-IX0xFo