In our maiden broadcast of Culture Daily hosted by Jay Foley, C-Real and Lerny Lomotey, Ghanaian entertainment entrepreneur and manager of Camidoh, Mr. George Britton joined us for insightful conversations.
When asked how he hand-picked Camidoh, Mr. George Britton said, “In 2018 he reached out to us through one of my guys I use to work with Babiloh who was his mate in UPSA. But I think I was busy. I was working with Keche so I wasn’t paying attention to anything else. He came back to me I think the first visit was May 2019 and then again October and he kept calling and I realized okay I like this guy’s energy he carries the same energy as I carry.”
Mr. George Britton officially begun managing Camidoh in 2020 and they released a six–track EP titled Contingency Plan(C.P.) which was later nominated for the Album of the Year at Entertainment Achievement Awards organized by Citi TV.
Speaking on how Camidoh’s Contigency Plan(C.P) came to live, Mr. George Britton said, “Before Camidoh’s trip to London, the plan was to release an album so we can have 12 songs and pick it one after the other throughout the year, but because that couldn’t happen we decided to use the EP.”
Marketing and intentional brand positioning was what gave Camidoh the necessary exposure he needed. In breaking down the strategy, Mr. George Britton said “I’ll reach out to you Jay and say put together your friends probably 10 of you guys and I’ll bring Camidoh over to perform. I realized that he has something that people will love him when you get to know him. We did that a couple of times. The online activation was mad! It was beautiful and people started following him.”
Adding to the factors that helped solidify Camidoh’s place was his performance at 2020 3Music Awards which received a lot of praise online.
Camidoh released his single Sugarcane in December 2021. The song began to gain popularity when Ghanaian TikTok creators used it in their videos as promotion. The song ranked fifth among the top 200 most searched Afropop songs on Shazam. On 8th April 2022, he released Sugarcane Remix featuring King Promise(Ghana), Mayorkun(Nigeria) and Darkoo(United Kingdom). The collaboration peaked at number one on Nigeria's Top 100 Music Chart on Apple Music in the first week of May, barely a month after its release.
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