The Ghanaian streetwear brand, FREE THE YOUTH, has announced a collaboration with Awake NY to create a new T-shirt capsule that blends the unique styles of both brands.
The collaboration was announced by FREE THE YOUTH where Cofounder and Artistic Director Joey Lit expressed excitement about the opportunity to work with Awake NY, saying, "We are thrilled because we've had a relationship with Awake since 2020 so it's been a long time coming. Also since they are one of the biggest streetwear brands in New York and the US we thought, why not?"
The new line will feature a range of clothing items with a preceding t-shirt capsule and incorporate elements of the two brands' stories.
Angelo Baque, Founder of Awake NY
Angelo Baque, founder of Awake NY who worked for more than 10 years at Supreme expressed his excitement about partnering with FTY on this project; citing the latter's attention to detail and commitment to quality aligning perfectly with the former's brand values.
The new line is set to launch on the 8th of April, 2023 at the Homecoming Festival in Lagos, Nigeria. It will be in select retail stores and online later.
Both brands' fans eagerly anticipate the release of this new collaboration, and it is expected to be a huge success.
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