Over the weekend, the biggest charity
music festival in the world took place at the Black Star Square – The Global
Citizen Festival. Ghanaians
experienced pure joy
from watching top-notch
performances from Stonebwoy,
Gyakie and Sarkodie,
interspaced with the euphoria of witnessing Usher,
Stormzy, SZA and Tems perform
live. This has
since sparked conversations
on the line-up
and how the organizers were able to pull this off.
The main aim of having people
sign up for the festival
was to get them involved
in the fight against extreme
poverty. In a statement on the Global
Citizen Festival website
on how to make an impact, it stated “When you take action, you’re
fighting for a world free from extreme
poverty. Global citizens'
voices influence world leaders and decision-makers, and contribute to shaping our world.”
In our #BigConversation segment
on Culture Daily
with the Culture
Squad this morning,
CEO of EMY Africa, Kojo Soboh, made
Speaking on the efforts
of Ghanaian event organizers in comparison to the Global
Citizen Festival organizers
and the thought
process of getting
the artists to perform he said, “The artists have to appreciate
that we are trying – we are not there yet but the effort
is there! They have to appreciate it. For this event, they didn’t pay the artists
because it's charity.
They didn’t pay them but they provided
all the logistics
that the artists
“All their logistics were paid for. So imagine
if you are travelling from here, your team and everything they will pay for it”, he added.
Citizen Festival brought
together artists and world leaders
to pursue the #EndPovertyNow agenda
centered on empowering
girls and women,
defending the environment
and effecting change.
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