Ghana's music scene is heating up with some of the most passionate and dedicated fan bases in the world, but recent discussions on the Big Conversation on Culture Daily have brought to light a troubling trend in the online behavior of these fans.
From Sarknatives to Bhimnatives, Shatta Movement, and Team Move, these fan groups have played a significant role in boosting their favorite artists' careers over the past few years. However, their fervor can sometimes cross the line into negativity and hostility towards other artists.
Co-host Olele Salvador brought attention to instances of Sarknatives insulting fellow artist Samini because of his comments about Sarkodie. Olele stressed the importance of these fan base leaders to reign in their followers when things get out of hand.
The discussion also touched on the need for fans to support all artists, even those who are not their favorites, when they attain international recognition. As Jay Foley, the host of the show, pointed out, "separation within the industry" is created when fans only promote the work of their favorite artist under a pseudonym on social media.
In conclusion, the conversation acknowledged that while fan bases can bring energy and excitement to the music industry, their negative impact often outweighs the positive. It's time for these groups to come together and support the industry as a whole, rather than tearing it apart.
Watch full conversation here:
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