Ghanaian creative, Official Nak, has officially entered a creative direction partnership with rising sneaker retail brand, Sneaker Peak, as the company prepares to make its mark on Accra’s streetwear scene. The collaboration is aimed at elevating the brand’s creative identity and positioning ahead of the official opening of its East Legon School Junction store on Saturday 18th, April at 1 PM.
The launch represents a key milestone for Sneaker Peak, with the partnership expected to merge retail with culture, art and youth-driven storytelling, positioning the space as more than just a sneaker outlet.
Official Nak brings a strong and diverse creative portfolio to the role, having contributed to art direction on notable projects such as DECEMBER by Gyakie, WHO THAT BOY by Free The Youth and Kwesi Arthur, as well as BROKEN HEART by DJ Vyrusky and Kuami Eugene. His work also spans cultural and experiential spaces, including the MADE IN LAGOS art exhibition in Accra for SHOW DEM CAMP, the Global Football Festival campaign, and CATCH ME IF YOU CAN by Mellisa.
Beyond art direction, he has directed music videos such as LOLLI by Chief One and Lucky Ekeh, as well as KELE, showcasing his versatility across both visual storytelling and motion.
With this extensive background, Official Nak is expected to reshape Sneaker Peak’s visual identity from branding and campaigns to the in-store experience. The brand is positioning itself as a cultural hub for fashion, creativity and youth expression, rather than just a retail space.
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