Entertainment Journalist and Co-host of 3Music TV’s Culture Daily Emmanuel Kwame
Sarpong, popularly referred to as Olele Salvador, has cautioned entertainers
to be well-prepared before showing up for interviews.
In reviewing Reggae-Dancehall artist Stonebwoy’s interview on The Breakfast Club, he asserted that having an interview goes beyond talking about one’s craft and promoting it. He highlights that interviewees must do research on vital areas before having interviews since the media has grown beyond certain standards and has taken different dynamics.
“Journalists have built profiles for themselves over the years. Just as a journalist would go through the process to research information about you, you also should not just see the interview as just an interview. We at Culture Daily are seeking to position ourselves in a way that when an artiste decides to come here, he should come prepared. Because we are not going to ask you how your music is doing in Togo or Benin. We are going to go deeper. Because the whole idea is we know about your music already but many people may not know certain things about you. Your beliefs. What are your business arguments? As an artiste going into an interview, prepare yourself.”
Rapper and Record Producer who also doubles as a co-host on the Culture Daily show Cyril-Alex Gockel, better known as C-Real added that entertainers for years have viewed the media as a promotional tool only, hence, miss the bigger picture of using it as a medium for proper branding.
“If you are going into an interview and it’s Jay Foley, look at how he has done his last interviews. In your mind, it’s because of your new track that’s why you come here, but it’s a 45 minutes interview. We are not going to talk about your track for 45 minutes. So you have to do some preparation. I think the gap between reality and expectation is that for a very long time, artists have only focused on using the media as a promotional tool as opposed to as a branding tool. What Stonebwoy did was brand building. It wasn’t promotional. There’s a big difference. When you go on a platform for promotion, they will talk about your song. We can talk about the song but the brand can be in shambles. So when you are going for an interview you need to know whether it’s a brand building you are doing which is PR. Brand building is PR. Going to present yourself as knowledgeable, as poised, as matured.”
During the review of Stonebwoy’s interview, the Culture Daily team asserted that the Dancehall Artiste positioned himself well and gave articulated responses.
Sign up for the 3Music Newsletter for breaking news, events, and unique stories.
An alleged victim of the Florida shooting which left ten people injured has filed a fifty thousand dollar lawsuit against rapper French Montana over claims of an injury while working during the incident.
Multi award-winning Kenyan recording artiste Bien of famed Sauti Sol has teamed up with fast-rising Nigerian vocalist Ayra Starr for his latest solo offering, MY BABY.
Rapper Medikal has indicated that his wife Fella Makafui agreed to his collaboration with Sister Deborah on the new song Cold & Trophies before he informed his ex-girlfriend about his intentions.
Ghanaian Afrobeat singer, Kelvyn Boy has tipped legendary singer, Abrewa Nana, as the perfect person to feature in his latest single Be Like That.
The 21-track album, featuring contributions from Popcaan, Youssou N'Dour, Shaggy, Beenie Man, Shatta Wale, Mádé Kuti and others, signals a new era for the group as they expand their global reach from the Caribbean to the African Continent and beyond. This is their first album since the passing of their father last year.
In a new song preview shared by a close associate, Brittany Reshun, on her Instagram story, the snippet showcased Gunna's signature melodious vocals, accompanied by opulent production. Although the lyrics were brief, they provided insight into Gunna's innermost thoughts.
The 24th Vodafone Ghana Music Awards nominations have come with many surprises including Rocky Dawuni getting nominated for the first time. The three-time Grammy nominee got shortlisted for two categories - Best Reggae-Dancehall Artiste and Best Reggae-Dancehall Song.
The Vodafone Ghana Music Awards (VGMA) is back and everyone is eagerly awaiting to see who takes home what! In an unveiling ceremony, organizers, CharterHouse, and its sponsors revealed the nominees for the various categories.
Ghanaian-American Superstar, Amaarae, has hinted at her highly anticipated return with a new single Reckless & Sweet and its video that she describes as her “sexiest video to date”. Along with the release comes an announcement of her second album Fountain Baby.
One of Ghana's newest budding collectives drop their first project, So We Made A Tape.
According to the artistes, KWW represents a "new journey of worldwide excellence," and they are excited to embark on this new chapter in their careers.
Sam revealed that the late rapper's 6-year-old son Kross Asghedom and 14-year-old daughter Emani Asghedom have been given ownership of the business and are free to operate it anyway they see fit in the future.