Ghanaian artiste, Rcee, is making a bold statement in the evolving highlife scene with the release of his new EP, YOUNG DADDY. A project that merges nostalgia with modern-day appeal.
Speaking during a lively studio interview with the Culture Squad, the rising star opened up about the creative direction behind the EP, describing it as a carefully crafted body of work that reflects both his personality and a broader cultural mission.
According to Rcee, YOUNG DADDY is more than just music, it’s an identity.
“The whole embodiment is the Highlife thing… I really want to take this genre to the world,” he shared.
Rcee’s sound stands out for its distinct fusion of vintage Ghanaian influences with contemporary storytelling. Drawing inspiration from retro aesthetics; from old-school fashion to classic film visuals he has built a unique “young daddy” persona: a blend of charm, masculinity and unpredictability.
This identity carries through both his music and visuals, from high-contrast video treatments to nostalgic set designs often shot in unconventional, vintage locations.
“I always want to stay in between, not too old, not too modern, just bridging the gap,” he explained.
Before finding his lane, Rcee revealed he experimented with multiple sounds but struggled to find fulfilment in styles that felt disconnected from Ghanaian roots.
That changed when audiences began responding strongly to his Highlife-infused records and storytelling approach.
“There was no satisfaction when I was doing sounds too far from home,” he said. “Now I know this is me.”
His breakout moments, including fan-favourite tracks like AGENDA, helped cement his place among a new wave of artistes pushing highlife back into mainstream youth culture.
Interestingly, the artiste noted that the growing popularity of his sound among Gen Z listeners wasn’t initially intentional but became clear as audiences began embracing the style.
This shift signals a broader trend: Highlife is no longer confined to older generations but is being rediscovered and redefined by younger audiences.
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He disclosed that he records music almost every day and has built up a massive archive over the years when he appeared on Culture Daily on 3Music TV.
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