The Challenges of Managing Female Artistes in Ghana

The Challenges of Managing Female Artistes in Ghana
Electro Mirror


Electro Mirror, manager of Ghanaian star Gyakie, shared candid insights on the unique challenges of managing female artistes in a recent interview on 3Music TV's Big Conversation. Mirror opened up about the gender-specific difficulties he encounters, noting that managing a female artiste requires a nuanced approach due to the different ways women react to various situations compared to men.

 

Mirror's experience with Gyakie began through a direct message on Twitter, where she impressed him with her confidence and talent. Despite the initial uncertainty and the potential risks involved, Mirror decided to support Gyakie, navigating the industry together. He emphasized the importance of understanding and respecting the unique needs of female artistes, especially in an industry that can be particularly harsh and judgmental towards women.

 

The conversation also touched on the broader dynamics of the music industry, including the importance of international collaborations and the differing levels of appreciation for artistes at home versus abroad. Mirror's reflections highlight the ongoing challenges and the need for more supportive structures for female artistes in Ghana, advocating for a more inclusive and understanding environment.

 

These stories illustrate the multifaceted role of managers and the specific hurdles faced when managing female talent, providing a deeper understanding of the behind-the-scenes efforts that contribute to an artiste's success.

Watch full video here; 

https://www.youtube.com/watch?v=cqvE-IX0xFo

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