Gospel music promoter, Frank K. Owusu, in a discussion on Culture daily said the mentality of many people that gospel music should not be sold but given out for free has affected the marketing of gospel music.
Sitting with Jay Foley, MzGee and C-Real, the promoter said this comes as a result of what some men of God preach by criticizing the sale of gospel music.
"There was a notion that gospel music should not be for sale, gospel music should be free. God gave us the message for free, if Joe Mettle is producing, he should give it to us for free. He said "This archaic notion was being championed by certain ministers of the pulpit and it got into the DNA of people who will patronize their own gospel artiste music."
He continued that, executive producers ceased financing these singers because they were spending more and getting less in return. Frank Owusu further said most gospel artistes did not embrace the digital media which was used in marketing music. This affected their marketing greatly since a good number of people stopped purchasing CDs and cassettes.
The executive producers he said, invested in circular artistes while others also shifted into the sales of mobile gadgets.
More so, the gospel singers also moved outside the country to seek greener pastures.
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