The Unsung Heroes Behind Ghanaian Music Stars

The Unsung Heroes Behind Ghanaian Music Stars
Electro Mirror & Gyakie


 

In a revealing interview on 3Music TV's Big Conversation, Electro Mirror, the manager of Ghanaian musician Gyakie, shed light on the pivotal yet often overlooked role of artiste managers. Reflecting on the complexities of the music industry, Mirror emphasized how managers are the silent architects of an artiste's success, dealing with everything from mending and breaking relationships to making difficult decisions.

 

"Every single day, the game changes," Mirror explained, highlighting the dynamic nature of the industry. Managers like him work tirelessly behind the scenes to ensure their artistes shine, often at the expense of their own visibility. He recounted how he met Gyakie through a chance encounter on Twitter and was struck by her talent and determination. Despite initial hesitations, Mirror took on the challenge of guiding her career, helping her navigate the tumultuous music industry.

 

Mirror's insights underscore the critical role of managers who often serve as the backbone of an artiste's career, handling logistics, promotions, and strategic decisions. His story is one that demonstrates the dedication and resilience required to succeed in the competitive world of music.



Watch full video here; 

https://www.youtube.com/watch?v=cqvE-IX0xFo

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