new voices in the music industry is exciting and refreshing, however, according
to music consultant Yaw Boadu-Ayeboafoh, it is hard for aspiring artistes to
survive in Ghana.
on 3Music TV’s Culture Daily, he explained that music is costly and that the
industry is underinvested, therefore most musicians end up doing everything
my experience, over the past couple of years, I’ve realized that it’s becoming
difficult for new artistes to be able to do music in our industry. It’s become
more expensive in terms of production, video costs to promotion. And considering
that we don’t have a large number of investors or record labels supporting. If you
realize Ghana’s music industry has for the past years been predominantly run by
independent artistes. And if you don’t have the finance to fully run your business
it’s hard for you to make gains.”
went on to say that the new generation of musicians that emerged during the
lockdown was noticed because people were bored and spent a lot of time
listening to music.
“From 2020, when we went into lockdown, we had a lot of new music sipping through. We didn’t really need to do a lot of promo because we were all bored at home just listening to music. So it was easier for you to be on the internet and make music and then we hear of you. J.Derobie, the Asakaa Boys even Kofi Jamar. All these are examples of music typically if they were in this time would have been hard for them to blow because they would have needed more resources to preach the music and that’s what the current people lack. Yesterday I was listening to Spotify I was just shuffling through and there was a lot of amazing music from Ghanaian artistes but then you don’t even hear it on radio. You don’t even hear talking about it on social media. It’s usually they and their friends.”
Donko, a Streaming Consultant, added that new musicians fail to stay relevant as
they are unable to produce songs consistently.
Sign up for the 3Music Newsletter for breaking news, events, and unique stories.
Diddy has been accused in yet another lawsuit for sexual assult by renowned music producer Rodney Jones.
An Australian photographer, Ben McDonald has accused Scott Swift, father of Taylor Swift of assault.
Universal Music Group (UMG) Secures Majority Stake in Nigeria's Mavin Records
Concerns Rise as Ghanaian Cedi Faces Challenges Despite Government Efforts, GITFiC Urges Strategic Solutions
Jessani, the woman who found herself in the spotlight after a video of her dancing with Nigerian artiste Omah Lay went viral, has decided to address the controversy surrounding the incident.
Lady Dentaa Amoateng MBE, the well-known Ghanaian-British entrepreneur and philanthropist, has recently joined the esteemed Concordia Advisory Council.
Mr Emmanuel Kwabena Kenney donates some equipment to the University of Ghana Medical Centre, UGMC.
Will Salah Shine in the League Cup Final? Liverpool's Ljinders Shares Hopeful Outlook
Black Queens Gear Up for Redemption After Tough Loss to Zambia
Reports reveal that more than 500 thousand Ghanaians became jobless in the 2022/2023.