The
Super Bowl No Fee Policy has sparked debates about whether Ghanaian creatives
should offer their services for free.
In
a discussion on 3Music TV’s Culture Daily, co-host C-Real,
asserted that Ghanaian artistes lack established methods that might be used to
accrue significant value from these huge platforms even when they are not paid.
Citing musician Black Sherif’s performance at last year’s 3Music Awards, he
contends that musicians may gain recognition from appearing on such shows but
if they do not continue to put a lot of effort into their craft afterwards, all
might be a waste.
“There
needs to be a structure for you to maximize and capitalize on the opportunity.
3Music can give you the stage and the shower. If Blacko wasn’t consistent after
that fact he would have been forgotten. So his follow-up is what made that opportunity
worth it. The novelty of what 3Music did for Black Sherif in itself is crazy
valuable. The majority of the artistes and the creatives that take these stages
do not have the right structures, strategies and business managers to leverage these
platforms.”
He
continued by adding that during such performances, deliberate attempts should
be made to link brands to the artiste because this type of tactic enables the
musician to earn some money.
“Looking
at the opportunities you would be given at VGMA, you have a 15-minute set and
VGMA said they can’t pay you but they can pay your dancers. What songs are you
going to perform? Out of your catalogue which songs can you tie in brands to
that you can go to a brand and say this my song I LOVE GHANA I want to wear this fabric so I need you to pay me this
because the broadcaster is going to broadcast from all major stations, we are
going to amplify and it’s going to be on social media so for wearing African
Print shirt pay me 100 thousand cedis?”
This
discussion follows the just-ended Super Bowl Halftime Show, where multiple
award-winning artiste, Rihanna, was not paid for her highly publicized
performance.
Sign up for the 3Music Newsletter for breaking news, events, and unique stories.
Ghanaian rapper, Freda Ryhmz, has released a new single titled Don't Kiss Me. This comes after she went through a depressing moment for two years which led to her exit from the music scene for some time.
After his absence from the music scene, Nigerian superstar Davido has made the announcement of his return and an incoming album slated for the 31st of March via his social media.
Louisville native and Don’t hitmaker, Bryson Tiller, has recently announced his Back And I’m Better Tour. The tour is set to be produced by Live Nation and is projected to hit 25 cities from Las Vegas, Chicago, DC and Atlanta through to Los Angeles and other locales.
Three men have been found guilty of the first-degree murder of rapper XXXTentacion, who was shot and killed during a robbery in Florida in 2018. The assailants, Dedrick Williams, Michael Boatwright and Trayon Newsome, were also found guilty of armed robbery.
Ms. Lauryn Hill was spotted over the weekend at the Motown Museum which is home to the iconic Hitsville U.S.A. artifacts and memorabilia amongst other priceless possessions of legendary American record label and former home to legends like Michael Jackson and the queen of Motown, Diana Ross.
An alleged victim of the Florida shooting which left ten people injured has filed a fifty thousand dollar lawsuit against rapper French Montana over claims of an injury while working during the incident.
Multi award-winning Kenyan recording artiste Bien of famed Sauti Sol has teamed up with fast-rising Nigerian vocalist Ayra Starr for his latest solo offering, MY BABY.
Rapper Medikal has indicated that his wife Fella Makafui agreed to his collaboration with Sister Deborah on the new song Cold & Trophies before he informed his ex-girlfriend about his intentions.
Ghanaian Afrobeat singer, Kelvyn Boy has tipped legendary singer, Abrewa Nana, as the perfect person to feature in his latest single Be Like That.
The 21-track album, featuring contributions from Popcaan, Youssou N'Dour, Shaggy, Beenie Man, Shatta Wale, Mádé Kuti and others, signals a new era for the group as they expand their global reach from the Caribbean to the African Continent and beyond. This is their first album since the passing of their father last year.
In a new song preview shared by a close associate, Brittany Reshun, on her Instagram story, the snippet showcased Gunna's signature melodious vocals, accompanied by opulent production. Although the lyrics were brief, they provided insight into Gunna's innermost thoughts.
The 24th Vodafone Ghana Music Awards nominations have come with many surprises including Rocky Dawuni getting nominated for the first time. The three-time Grammy nominee got shortlisted for two categories - Best Reggae-Dancehall Artiste and Best Reggae-Dancehall Song.
Comments