KiDi Reveals He Deliberately Embraced Different Genres Without Losing His Identity

Singer and songwriter, KiDi has revealed that his ability to work across different musical genres has allowed him to evolve while maintaining his identity as an artist.

The musician made the remarks while discussing the development of his sound during an interview on the Culture Daily on 3Music TV and Pluzz 89.9FM on Thursday morning.

KiDi said he entered the Ghanaian music industry at a time when the sound he and some of his peers were making was not yet widely accepted by the mainstream.

He added his background in R&B influenced his early approach to music, but joining Lynx Entertainment required him to adapt his sound to connect with a wider Ghanaian audience.

According to KiDi, he came to understand that there were connections between R&B and highlife, which allowed him to combine elements of both.

“It wasn’t a switch. It was just a recalibration,” he said.

KiDi said learning to produce music also gave him greater freedom to experiment with sounds and develop a different approach to highlife.

Over the years, he has explored several genres, including R&B, highlife, reggae, lovers rock and hip-hop.

He said the process had been less about abandoning one identity for another and more about testing his ability to work in different musical spaces.

“There’s a song on the album… called Agreements lovers rock. I surprised myself when I made that record,” he said.

KiDi said he was also open to experimenting with sounds that were popular at particular times, but always considered how he could interpret them in his own way.

“One thing about me is, no matter what I say and I want to do, I always try to bring it back to KiDi,” he said.

He also addressed comparisons between Ghanaian musicians, saying comparisons were inevitable but that differences between artists were important to the development of the industry.

KiDi argued that audiences benefited from having artists with different voices, styles and approaches. He said his own musical identity ultimately comes back to his love for singing, regardless of the genre.