Asake Unveils Music Video for WHY LOVE starring India Love

Nigerian Afrobeats star Asake has unveiled the music video for his latest single, WHY LOVE?, featuring model and influencer India Love as his love interest. Released under his independent label, GIRAN REPUBLIC, the track blends atmospheric Afrobeats with Asake’s signature sound, offering fans a glimpse into his evolving artistry.  

The visually captivating music video showcases Asake and India Love in coordinating army fatigue outfits, adorned with diamond-stacked jewelry, sharing intimate moments inside a sports car, seemingly unbothered by surrounding surveillance cameras. This aesthetic reinforces the song’s theme of living in the moment, free from external scrutiny.  

This release follows Asake’s recent GRAMMY nomination for Best African Music Performance, reaffirming his position as one of Africa’s leading artistes. With an expanding catalog of hits like Lonely at the Top and Amapiano, Why Love? offers fans a glimpse into the exciting year ahead for the Afrobeats superstar.  

The music video is now available on YouTube.