Bibiana Gyasi Turns Passion Into Power

On an episode of Woman with Lerny Lomotey, content creator and entrepreneur Bibiana Gyasi shared an inspiring story of curiosity, creativity and turning passion into purpose.

Her journey into entrepreneurship began early with fashion. At just 15, Bibiana chose to spend her vacations learning how to sew while her peers relaxed. By the time she got to university, she had already built a skill she could monetize. Though her first collection, a line of kente-inspired tops didn’t quite hit the mark, it became a learning curve that pushed her forward. Soon after, she began attracting clients, earning her own income and even showcasing her work at Glitz Africa Fashion Week and Accra Fashion Week under her brand Miss Prempeh.

But fashion was just the beginning. While studying at university, Bibiana explored multiple creative outlets like graphic design, writing and even travel blogging. For her, these weren’t just side hustles; they were opportunities to experiment, learn and understand herself. Despite the demands of her academic program, she found a rhythm that worked, leaning on group study sessions where she taught her peers, reinforcing her own understanding in the process.

Her biggest breakthrough, however, came during the COVID-19 lockdown. With time at home, access to food and a new phone camera, Bibiana decided to start sharing simple recipes on her WhatsApp status. What began as a casual experiment, starting with pineapple juice quickly gained traction. Encouraged by feedback, she continued posting, eventually moving to platforms like Instagram and YouTube.

As she explored the digital food space, she discovered a thriving ecosystem of creators and began taking her craft more seriously. Inspired by creators like Diary of a Kitchen Lover, she invested in learning, taking classes that would later shape her approach to content creation. That decision marked a turning point.

Six years on, Bibiana has built a strong brand rooted not just in food content, but in education. Known for her creativity, she experiments boldly with recipes sometimes controversially. From jollof rice with beans to innovative takes on everyday meals like “bread pizza,” her content has sparked conversation and earned millions of views, with some videos reaching as high as seven million.

Yet, beyond virality, Bibiana’s focus remains impact. One of her defining moments came when she landed her first international brand deal with SuperSport during the World Cup, an opportunity that validated her work on a global scale. Since then, she has collaborated with over 50 brands, including household names like Maggi, Onga and Sunlight and even worked with the South African government on international campaigns.

Still, her proudest achievements lie in empowering others. From hosting content creation classes where she openly shares knowledge without gatekeeping, to teaching at her alma mater and mentoring women through programs supported by the Mastercard Foundation, Bibiana is committed to building a pipeline of informed, confident creators.

Her impact also extends into community work. Through initiatives like the Cook and Share Community Kitchen, she has worked with street-connected children, teaching them how to cook, providing resources and restoring a sense of dignity and possibility. For her, these moments are deeply fulfilling and central to the legacy she hopes to build.

In 2025, Bibiana expanded her brand even further with the release of her children’s book, The Night the Kitchen Came Alive. The book reflects her belief that food is a life skill for everyone. Intentionally centering a young boy as the main character to challenge traditional gender roles around cooking. It also speaks to a larger issue: the gap in cultural and food education among younger generations, particularly in the diaspora.

Her advice to aspiring creatives and young people is simple but powerful: take ownership of your craft, stay curious and don’t wait for perfection. Whether in the kitchen or beyond, she believes everyone should have control over what they create and consume, starting with something as fundamental as food.

From sewing in her teenage years to building a thriving food and education brand, Bibiana Gyasi’s journey is a testament to growth, resilience and the power of starting even when you don’t have it all figured out.