Chef Abby’s Joins Coca-Cola For FIFA World Cup Trophy Tour

Ghanaian culinary creator and global cultural force, Chef Abby’s, has added another major international milestone to her growing list of achievements after joining The Coca-Cola Company on a fully sponsored trip to Abidjan, Côte d’Ivoire, as part of the FIFA World Cup Trophy Tour.

The experience, which took place on Tuesday, February 3, 2026, brought together a select group of influential creatives and cultural leaders from across the continent. Hosted by Coca-Cola and presented by football legend Marcel Desailly, the tour celebrates football’s unique power to unite cultures, communities and continents.

Chef Abby’s inclusion in the Abidjan stop highlights her rising global profile and reinforces her position as one of Africa’s most influential creative voices. Known for using food, storytelling and community as tools for cultural connection, her participation reflected the core values of the World Cup Trophy Tour. Unity, creativity and global belonging.

Already recognised as one of TIME Magazine’s 100 Most Influential Creators of 2025, Chef Abby’s has consistently represented Ghana and Africa on the world stage. Her global journey includes representing Ghana at the Cannes Lions International Festival of Creativity, where she made history as the only African creator selected to represent TikTok, as well as collaborations with leading global institutions across culture, technology and diplomacy.

During the Abidjan experience, Chef Abby’s engaged closely with the iconic FIFA World Cup Trophy presentation alongside Marcel Desailly, while documenting the journey for her global audience of over three million followers. Through her storytelling, fans were given a front-row view into one of football’s most prestigious global activations.

Her participation in the Coca-Cola-led tour further strengthens her positioning as a global cultural ambassador, seamlessly bridging food, culture, sport and storytelling, while reinforcing her growing partnerships with world-leading brands.

As Chef Abby’s influence continues to expand beyond the kitchen and into global culture, moments like this signal a powerful shift. One where African creatives are no longer just present at global moments, but are actively helping to define them.