Electro Mirror Discusses Strategic Music Marketing and Artiste Management

Electro Mirror Discusses Strategic Music Marketing and Artiste Management
Electro Mirror


 

Speaking in an interview on 3Music TV's Big Conversation, Electro Mirror, manager of renowned Ghanaian musician Gyakie, delved into the intricacies of managing a successful music career. He emphasized the importance of treating music as a product, employing strategic marketing techniques similar to those used in traditional business sectors.

 

Electro Mirror highlighted the necessity of artistes focusing on the core element of their career—the music itself. "If the music is not there, where they dey call you go?" he rhetorically asked, underscoring the foundational role of quality music in an artiste's career. He shared insights on the challenges of managing creative differences and ensuring that both the artiste and management team are aligned in their vision.

 

The manager praised Gyakie for her understanding and collaborative spirit, describing her as a "greatest artiste" who contributes significantly to her own creative process. He recounted an instance where Gyakie insisted on a specific creative direction for her December artwork, demonstrating her active involvement in her branding.

 

Electro Mirror also touched on the dynamics of working with a female artiste, noting Gyakie's professional attitude and consideration for her team. He discussed the balance between his managerial decisions and Gyakie's creative inputs.

The interview shed light on the multifaceted role of an artiste manager, which extends beyond logistical support to include creative collaboration and strategic planning. Electro Mirror's approach to management, marked by a blend of business acumen and respect for artistic vision, provides a blueprint for nurturing and sustaining successful music careers in the competitive entertainment industry.

Wach full video here :

https://www.youtube.com/watch?v=cqvE-IX0xFo

Comments

MORE FROM
music

More From 3Music News

Jordan Ayew Celebrates 100 Caps for Ghana with Hat-Trick and Golden Boot

Jordan Ayew Celebrates 100 Caps for Ghana with Hat-Trick and Golden Boot

Jordan Ayew achieved a milestone on June 10th, earning his 104th cap for Ghana in their 4-3 win over the Central African Republic at Kumasi's Baba Yara Sports Stadium

Baka Dabri Shines on 3Music TV's Morning Bite

Baka Dabri Shines on 3Music TV's Morning Bite

Baka Dabri recently graced the set of 3Music TV’s Morning Bite, delivering a performance that left hosts Jay Foley and Lerny Lomotey, along with the viewers, in awe. Following his captivating performance, Baka sat down for an engaging conversation, delving into his musical journey, current and upcoming projects, and his unique fashion sense.

Frenna and Davido Team Up for MORE PRETTY GIRLS

Frenna and Davido Team Up for MORE PRETTY GIRLS

Frenna and Davido are set to release their collaborative single, MORE PRETTY GIRLS, this Friday.

Rihanna Unveils Fenty Hair Line

Rihanna Unveils Fenty Hair Line

Rihanna launched her highly anticipated Fenty Hair line at a glamorous event in Los Angeles on Monday, June 10.

Rihanna Talks  Rediscovering Music, Gives Album Updates, and Addresses Pregnancy Rumors

Rihanna Talks Rediscovering Music, Gives Album Updates, and Addresses Pregnancy Rumors

Rihanna Says Music is a New Discovery for Her, Gives Album Updates, and Addresses Pregnancy Rumors

Burna Boy Pays Hospital Bills for All Patients at University of Port Harcourt Teaching Hospital

Burna Boy Pays Hospital Bills for All Patients at University of Port Harcourt Teaching Hospital

Grammy-winning musician Burna Boy paid the hospital bills for all patients at the University of Port Harcourt Teaching Hospital (UPTH).

Maya Blu Speaks On FOLLOW WHO KNOW ROAD Collaboration

Maya Blu Speaks On FOLLOW WHO KNOW ROAD Collaboration

Lynx Entertainment signees Maya Blu, DJ Vyrusky, Kuami Eugene, DSL, St Lennon, and Kasar have joined forces for the captivating song FOLLOW WHO KNOW ROAD.

Bhad Mayors and Alor G Dish on FREE MY MIND Collaboration and Upcoming Projects

Bhad Mayors and Alor G Dish on FREE MY MIND Collaboration and Upcoming Projects

Bhad Mayors and Alor G opened up about their recent collaboration on the song FREE MY MIND and hinted at exciting upcoming projects.

King Promise Set to Release New Single CONTINENTAL Featuring Shallipopi

King Promise Set to Release New Single CONTINENTAL Featuring Shallipopi

King Promise is set to release his new single CONTINENTAL off his upcoming TRUE TO SELF album tonight at 7pm, featuring Nigerian artiste Shallipopi.

Amaarae Announces Plans to Establish Music Academy for African Girls

Amaarae Announces Plans to Establish Music Academy for African Girls

Ghanaian-American singer and songwriter, Amaarae, has unveiled her ambitious plans to establish a music academy dedicated to empowering young African girls to pursue careers in the music industry.

NBA Icon Jerry West Passes Away at 86

NBA Icon Jerry West Passes Away at 86

Jerry West, the legendary basketball player and executive who inspired the NBA logo, passed away today at the age of 86.

Akwesi Appiah Achieves Unprecedented Success with Sudan's National Team

Akwesi Appiah Achieves Unprecedented Success with Sudan's National Team

Former Ghana Black Stars coach Akwesi Appiah is making waves with the Sudan national team, achieving unprecedented success.

More Similar Videos

No similar videos to show related to this post. Explore other sections.