In Naa Lamley Annang’s World, Fashion Is Woven With Purpose, Passion and Power

On Style with Aimee Cherry, the spotlight turned to a woman whose journey in fashion is as layered as the pieces she creates. Naa Lamley Annang, founder of Naa Lamley Kouture, sat down for an honest and inspiring conversation about purpose, persistence and the realities behind building a fashion brand in Ghana.

Growing up, Lamley instinctively designed clothes for her dolls and worked closely with a neighborhood seamstress, sketching and directing designs long before formal training. Though she initially pursued General Arts in school, life took an unexpected turn after a disappointing result in Mathematics redirected her path.

That redirection led her to Accra Technical University (formerly Accra Polytechnic), where she earned both an HND and a Bachelor of Technology in Fashion Design, a foundation that would shape her future.

Lamley officially launched her brand in 2013 while still in school, designing for colleagues and earning her first income from fashion. But like many creatives, her journey was far from linear.

After national service, she briefly pursued traditional employment, only to find herself drawn back into fashion, working with three different brands before finally stepping out to build her own.

That transition came with intense challenges:

long commutes across Accra, sleepless nights and the demanding balance of motherhood and ambition.

“I would close from work, get home around 8 or 9, and still work on my own brand,” she revealed. “Sometimes I’d go 24 hours without sleep.”

While her finished pieces may reflect elegance and creativity, Lamley was candid about the less glamorous side of the industry.

One of her biggest hurdles? Building a reliable team and pricing her work.

At one point, increasing her prices led to losing nearly 90% of her clients. A moment that forced her to redefine her value.

“I realized it’s better to work with one client who pays your worth than 20 clients who drain you,” she explained.

Like many creatives, Lamley faced a period of complete creative block, a moment that nearly halted her progress.

Her turning point came through enrolling in a six-month program at the Christie Brown Academy, founded by Aisha Ayensu.

Despite already having five years of formal fashion education, she chose to relearn, reset, and refine her craft.

“That training gave me clarity. It helped me bounce back,” she said.

Beyond aesthetics, Lamley sees fashion as a tool for transformation.

Her vision goes beyond selling clothes. She wants her brand to create meaningful experiences, helping clients feel seen, confident and empowered.

“I don’t want it to be just about picking an outfit. I want people to leave feeling impacted.”

Style with Aimee Cherry airs every Monday and repeats on Thursdays at 12 PM, bringing viewers closer to the stories shaping fashion, identity and creativity.