Music Was More Profitable in the DVD and VCD Era : Obaapa Christy Reflects on Changing Times

^{Written by: Walter Sena}

Gospel powerhouse Obaapa Christy has shared her candid thoughts on how the business side of music has evolved over the years, revealing that artists made more money during the DVD and VCD era than in today’s digital streaming age.

Speaking on Empress Gifty’s cooking show on UTV, the award-winning singer reminisced about a time when physical music sales provided more tangible rewards for musicians. According to her, even though the online era has brought exposure and convenience, it hasn’t matched the financial returns of the past.

Music was more profitable in the DVD and VCD era; the online era is good, but the DVD era was better, she stated.

Obaapa Christy explained that during the DVD period, artistes could easily measure the impact of their work through physical sales and public demand. She noted that the direct purchase of CDs and DVDs meant musicians had more control over their income, compared to the complex revenue structures of streaming platforms today.

Her comments have sparked conversations among industry observers who argue that while technology has broadened access to global audiences, it has also reduced the immediate financial benefits for many local artistes

Known for timeless hits like W’agye Me, Obaapa Christy remains one of Ghana’s most celebrated gospel musicians. Her reflection highlights the growing conversation about how artistes can better monetize their craft in the streaming age, balancing exposure with fair compensation.