Sammy Flex and D-Cryme Address the Disconnect Between Artistes and the Media

WRITTEN BY WALTER SENA 

Entertainment pundit and Artiste Manager Sammy Flex has shed light on why many A-list artistes in Ghana shy away from media interviews, citing what he calls “unnecessary questions” as one of the main reasons.

Speaking on Culture Daily, Sammy Flex noted that established musicians often avoid interviews because some presenters tend to veer off relevant topics, turning conversations into uncomfortable experiences rather than opportunities for meaningful engagement.

“The A-list artistes don’t like going for interviews because of the unnecessary questions that will be asked,” Sammy Flex explained.

Adding to the conversation, Ghanaian musician D-Cryme echoed similar sentiments, stressing that interviews should not feel like interrogations. According to him, some show producers and media hosts approach artistes in ways that make them feel disrespected or undervalued.

“An interview is not an interrogation,” D-Cryme stated. “Sometimes producers call artistes as if they’re doing them a favour. Artistes have ego and when they feel disrespected, they pull away.”

The discussion, held with the Culture Squad on Culture Daily, explored how both artistes and media professionals can better understand and support each other. The panellists emphasised that while media platforms play a vital role in promoting artistes, building mutual respect is key to maintaining healthy relationships between musicians and traditional media outlets.

Both Sammy Flex and D-Cryme agreed that improving communication, professionalism, and respect on both sides would help bridge the growing gap between artistes and the media creating a more collaborative entertainment ecosystem.