Since its inception in 2015, Foundry strongly believes in the unparalleled abilities of independent artistes and provides resources to these artistes, allowing them growth both on YouTube and in their careers .
Among the announced artistes for 2022 is Ghana’s Black Sherif. Speaking on the YouTube Foundry and Black Sherif partnership, YouTube’s Head of Music for Sub Saharan Africa Addy Awofisayo explained, “Foundry is basically how we support independent artistes globally…this year we have Black Sherif.”
In elaborating, she said “with Foundry we basically support your new music – we help support your new releases. We also train you on release strategy. So Black Sherif for instance has new music coming up – we are already working with him and his team” she added.
Black Sherif on 22nd September 2022, released his new single SOJA which is receiving tons of applause for his great writing style, delivery and entire song production adding to his growing list of hit songs. Just after the release of SOJA, fans using Apple Music realized the single is off his debut album The Villian I Never Was, expected to drop on 7th October 2022.
Detailing YouTube’s plan for Black Sherif’s yet-to-be-released album Addy said, “We actually had a meeting with him and his team yesterday to figure out like his new album that is coming. How do we work with him to help promote it, to help push it? How do they take advantage of the features on YouTube to help push those releases – what are some of the things he can do on YouTube to connect with his fans and also how can he create content that’s non music videos?”
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