Aston Martin and Dave Unite for the 2025 Santan Cup

Aston Martin Aramco Formula One Team has officially partnered with UK rapper Dave for the 2025 Santan Cup, a grassroots football tournament founded by the artiste. This collaboration is part of Aston Martin’s I / AM DROPS initiative, aiming to blend the worlds of Formula 1, music, and sport to engage a broader and more diverse audience.   

The Santan Cup brings together a mix of grassroots footballers, ex-Premier League players, musicians, and actors for a unique tournament held during the Monaco Grand Prix. As part of the partnership, Aston Martin has launched exclusive merchandise, including a limited-edition Aston Martin Aramco x Santan Cup T-shirt, a signed football featuring Dave and F1 drivers Fernando Alonso and Lance Stroll, and VIP tickets to the tournament.

This collaboration reflects Aston Martin’s ongoing efforts to connect with younger audiences and expand the appeal of Formula 1 beyond traditional motorsport fans. Previous partnerships under the I / AM DROPS series have included collaborations with artists like Tems and The Rolling Stones, further illustrating the brand’s commitment to cultural integration.

Fans interested in the exclusive Santan Cup merchandise and experiences can participate through Aston Martin’s official channels.