GoldBod Jewellery Appoints Bola Ray and Jocelyn Dumas as Brand Ambassadors

As part of Ghana’s broader initiative to nationalise its gold reserves and enhance value-addition locally, GoldBod Jewellery, a subsidiary of Ghana Gold Board has unveiled a new brand identity and appointed two of Ghana’s most celebrated personalities as its official Brand Ambassadors. On 28 October 2025, at a ceremony held at the GoldBod Head Office in Accra, media personality Bola Ray (Nathan Kwabena Anokye Adisi) and award-winning actress Jocelyn Dumas were formally introduced in their ambassadorial roles.  

The rebranding of GoldBod Jewellery aims to position the company as a global symbol of Ghanaian excellence in gold artistry and craftsmanship. By elevating local design, ethical sourcing and luxury presentation, the jewellery arm of the Gold Board seeks to reinforce Ghana’s heritage as a gold-rich nation and promote the “Made in Ghana” value chain.  

At the launch, Chief Executive Officer Mr Sammy Gyamfi, Esq. emphasised the significance of the partnership:

“Bola Ray and Jocelyn Dumas represent excellence and authenticity, the very values that define the GoldBod Jewellery brand,” he said. “Their appointment marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”  

He further noted that the move aligns with President John Dramani Mahama’s vision of transforming Ghana into Africa’s premier hub for authentic gold jewellery and ornaments.  

Under their new roles, Bola Ray and Jocelyn Dumas will spearhead national and international campaigns to showcase GoldBod’s collections of fine gold and diamond jewellery, bespoke ornaments and luxury accessories. They will appear in brand campaigns, media engagements, public-outreach events and collaborations aimed at elevating Ghana’s jewellery sector and changing perceptions of local value-added gold production.  

Their appointment reflects a strategy of leveraging influential Ghanaian personalities to amplify brand visibility, enhance consumer confidence and promote ethical sourcing and local design in a category traditionally dominated by imported luxury jewellery.

By elevating jewellery manufacture and design locally, GoldBod aims to deepen the domestic value chain: from artisanal mining to refining to retail, the goal is to keep more of the gold commerce value within Ghana. This appointment and rebrand are timely, as Ghana positions its gold sector not only as a mining economy but also as a high-end design economy. This move could attract investment, support local craft talent and enhance export potential.

GoldBod’s messaging further underscores the ethical and modern dimensions of Ghana’s gold production highlighting responsible sourcing, craftsmanship and provenance as features of its luxury offering rather than just the commodity.

With Bola Ray and Jocelyn Dumas now at the forefront of its brand narrative, GoldBod Jewellery has signalled a readiness to challenge international perceptions and present Ghana-crafted gold luxury as a serious competitor in the global market.