Jiant People Music Launches in Ghana to Empower Business-Minded Artistes

A new record label is stepping into Ghana’s creative scene with a bold mission to redefine what it means to be an artiste in today’s music industry. Jiant People Limited has officially launched Jiant People Music, a label designed to nurture a new generation of business-minded artistes creatives who see themselves not only as musicians but also as brands and entrepreneurs.

Founded by Isaac-Charisma Worlanyo Logo and Adam Harera, with Richlove Obiri-Yeboah Amoako serving as Executive Director, Jiant People Music aims to create long-term value for artistes by blending creativity with business strategy.

“We wanted to build a label that truly partners with artistes, not just signs them,” said Isaac-Charisma Worlanyo Logo, Co-Founder of Jiant People Limited. “Our mission is to help artistes take ownership of their sound, their story, and their business. This is about building longevity, not just hype.”

Unlike traditional labels that focus primarily on production and promotion, Jiant People Music offers its artistes a 360-degree approach providing education and support in areas such as brand development, monetization, partnerships, and ownership. The goal is to help artists understand the business behind their craft and make informed decisions that ensure sustainable growth.

As a subsidiary of Jiant People Limited, Jiant People Music aligns with the company’s broader vision to connect creativity and commerce across Africa’s fast-evolving creative economy. The parent company operates across multiple sectors including media, music, hospitality, fashion, real estate, agriculture, and healthcare with a mission to empower Africa’s next generation of creators and business leaders.

With this new label, Jiant People Limited signals its commitment to shaping a future where artists thrive not only through their art but through ownership, innovation, and strategic collaboration.