In a recent episode of The Big Conversation, Smallgod, the renowned Ghanaian musician and music mogul, joined forces with Gomski, the road manager of popular Ghanaian collective R2Bees, to discuss the crucial topic of Ghanaian DJs prioritizing local music in their playlists at clubs and festivals.
The conversation was sparked by a tweet from Smallgod expressing concern about the challenges faced by Ghanaian artists competing with international acts on DJ setlists. This tweet ignited a passionate response from DJs and fans alike, fueling a broader discussion about the prominence of Ghanaian music on local platforms.
Smallgod is taking proactive steps to address this issue through his "Operation Door to Door" initiative. This innovative campaign involves personal visits to the offices and workstations of industry stakeholders, engaging in candid conversations about how the collective efforts of the music community can elevate Ghanaian music globally. A primary focus of this initiative is to encourage DJs to give strong support to local artists on various platforms.
The conversation on The Big Conversation serves as a platform for industry players to discuss the challenges and opportunities in promoting Ghanaian music. Smallgod's initiative reflects a commitment to fostering collaboration and creating a more inclusive and supportive environment for Ghanaian artists, ensuring their music reaches a broader audience both locally and internationally.
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