Tyla Named Global Ambassador For Pandora

South African singer-songwriter Tyla has been named a global ambassador for Pandora, marking a significant milestone in her burgeoning career. This collaboration introduces the Pandora Styled by Tyla collection, which reflects her personal journey and artistic inspirations.

The collection features Pandora’s signature charms, including the Cherry Blossom charm, referencing her WATER music video, and the Shark Tooth Mini charm, symbolizing her heritage. Tyla expressed that the partnership holds personal meaning, recalling childhood memories of making jewelry with her sisters using beads gifted by their mother. She is excited that her fanbase, affectionately called Tygers, can now wear matching friendship bracelets.

Tyla debuted the collection during her Coachella 2025 performance, where she captivated the audience with her nostalgic 90s-inspired style. Her ensemble included a gold crystal bra and beaded hotpants from Dolce & Gabbana’s 2000 collection, complemented by a bold mix of gold and silver Pandora jewelry. The performance featured hits like WATER and TRUTH OR DARE as well as a remix of Aaliyah’s Rock the Boat and a surprise duet with Carol G.

Following her set, Pandora hosted a stylish post-show pool party where Tyla wore a denim bandeau and maxi skirt, accessorized with a custom Pandora choker made of pavé charms. Guests enjoyed custom jewelry styling under pink cabanas, emphasizing creativity and self-expression through fashion.

This collaboration with Pandora adds to Tyla’s impressive list of brand partnerships, including campaigns with GAP, Beats by Dre x Alo Yoga, and Bose. Her influence in both music and fashion continues to grow, solidifying her status as a global style icon.