What really happened: The story of the 5th annual 3Music Awards

What really happened: The story of the 5th annual 3Music Awards
It was more than music. It was magic, with a little trauma in between...

If ever there was a moment that captured the sentiments around the 5th annual 3Music Awards, it was the image of 3Music chief, Sadiq Abdulai Abu, on the podium. Immaculately dressed and alone, he wore a forlorn look. And when he opened his mouth to speak, his voice deserted him in protest of overuse.







As was customary at the awards, Sadiq was appearing at the end of the show to present the night’s highest honour, the Artiste of the Year award. KiDi won it- his second in as many years. But the world’s awe and the industry’s appreciation would go to the man who had made the night possible.


When he opened his mouth to speak, Sadiq apologized, twice. Once for a technical challenge that had delayed the start of the show for all of two hours. And then also for his gone voice. “It’s usually like this around this time during the awards every year”, he tried to explain.






Later the next day, KiDi would give an insight of Sadiq backstage during a TV interview.


“The man was there shouting and screaming the whole time. At a point, I think there was a performance and someone had forgotten to sync the lights. You could hear him yelling, ‘Lights! Lights!’, KiDi divulged.

Little wonder. Because save for that rather regrettable long break, we were all truly blown away…








The night of March 26, 2022 was truly magical. It was more than music. It was a master class. For the first time, the annual 3Music Awards premiered a groundbreaking pre-show.  The Grand Arena, where the event was held, was unidentifiable.


A spectacular setup matched only by the artistic impressions littered across the ground greeted guests ahead of main night. Comprising the traditional drip carpet, celebrity interviews and performances in between, fans were being treated to an appetizer before the main night.


In typical 3Music fashion, the show was looking out to support unsung talents deserving of greater spotlight. Here, Herman Suede, Ria Boss and Young Demz showed up to turn the party up a notch. In between performances, hundreds of event patrons interacted with their fans, lived the experience and benefited from the camera-worthy moments.






The fans had not been told that a surprise A-lister was to climax the Pre-show. Technical challenges meant it didn’t happen. Of course it was a surprise so no one knew about it when it was shelved. You have no idea what was planned for that performance.


Neither did any of the organizers have any idea what was about to happen next.


The night was primed to establish this award as the most prestigious music event on the continent. It had taken the best part of a year to plan tonight. Days after the 4th annual 3Music Awards, one of the best television productions ever on this continent for a Music Award, the main players sat again.

It’s the way of the 3Music Awards. It takes months and months of planning, preparation, and implementation. Every little detail receives meticulous attention. Performers, production flow, setup, casting, choice of music, conceptualization,  and every little element in between.







Three months to main night, the hard work kicks off in earnest.  The dream had been laid, forecasts made, as is every other element necessary to aid. A big percentage of featured entertainers are known a couple of months leading to main night and booked for rehearsal.


Black Sherif, who opened the night this time with a pulsating performance, was booked two months ahead of time. It was here that the preliminary ideas were laid out. He took to it like a duck to water, swallowing up every vision like Stevie Wonder’s eyes.


It had taken a 270-strong production crew to piece it all together. There were five state-of-the-art stages intended for use at the venue. It had taken a week to set them all up. Dry runs were held on the eve of the show and late afternoon.




And so after a terrible opening few hours, the packed to capacity Grand Arena witnessed the magic. It was a spectacular way to say sorry. It was also a majestic opening for an award show welcoming fans to the auditorium for the first time in three years. Now they can all truly call it a long wait worthwhile.


In the end, what the annual 3Music Awards set out to do was accomplished. Transitioning from virtual to live, it was an unforgettable experience that offered thrill to patrons and value to partners.











From pre-show to Blacko’s magical opening act, that epic showing from the leaders of the new school, the exhibition of Gospel goodness, Nana Ampadu’s numbing tribute, and a love medley that blended all the chart-topping singles to create an audiomotion spectacle, beauty became boring and excellence was established effortlessly.


This was the night when it became more than an Awards show. This was a prestige music event. For four years the annual 3Music Awards had been answering questions. This time, they made a statement!








Comments

More From 3Music News

Jay-Z Is Rumored To Perform At The 2023 Grammy’s

Jay-Z Is Rumored To Perform At The 2023 Grammy’s

Next month's Grammys stage could be lit up by JAY-Z during a stunning performance. The founder of Roc Nation is anticipated to collaborate with DJ Khaled for a special set at the 65th Grammy Awards in Los Angeles, according to a report from Hits Daily Double that was posted on Tuesday evening, January 24.

Spotify Lays Off 6% Of Its Employees

Spotify Lays Off 6% Of Its Employees

In order to increase efficiency, Spotify, a Swedish music streaming service, has stated it will fire 6% of its around 10,000 employees. Daniel Ek, the business's CEO, wrote on the blog of the company, "In retrospect, I was excessively ambitious in investing ahead of our sales growth.

Burna Boy Set To Headline The London Staduim With ‘’Love Damini Stadium Tour’’

Burna Boy Set To Headline The London Staduim With ‘’Love Damini Stadium Tour’’

Burna boy will tour London with a stadium tour on his album Love Damini. The news which was cited on Africa News Zonee indicates that the Nigerian artiste will be the first ever African artiste to use one of the biggest stadia in England for a tour.

Sarkodie Missed The Opportunity - Pr Expert On Samini-Sarkodie Saga

Sarkodie Missed The Opportunity - Pr Expert On Samini-Sarkodie Saga

PR & Corporate Communications professional Afia Drah has stated that rapper Sarkodie missed the opportunity to right his wrongs.

Black Sherif Billed To Perform At Wireless Festival’23

Black Sherif Billed To Perform At Wireless Festival’23

Ghana’s fast-rising superstar Black Sherif will be performing at this year’s Wireless Festival.

Jay-Z’s Impact On Hip-Hop Is NOT Bigger Than Eminem’s - 50 Cent Opines

Jay-Z’s Impact On Hip-Hop Is NOT Bigger Than Eminem’s - 50 Cent Opines

50 Cent strongly disagrees with the claims that Jay-Z has had a bigger impact on hip-hop than Eminem. He called the claims “bullsh*t” after comments were made by former NBA star Jamal Crawford.

Nigeria’s Tems Makes History After Scoring Oscar Award Nomination

Nigeria’s Tems Makes History After Scoring Oscar Award Nomination

Tems a Nigerian songwriter and artist has been nominated for the 95th Oscars which will be held on Sunday, March 12, 2023. In the nominees list published on the website of the Oscars, Tems was nominated in the Music Original Song category for the song 'LIFT ME UP' where she was the songwriter together with Ryan Coogler.

Mr. Eazi Scores Big as He Becomes Shareholder of South African Basketball Club, Cape Town Tigers

Mr. Eazi Scores Big as He Becomes Shareholder of South African Basketball Club, Cape Town Tigers

Mr Eazi takes on a new venture as a shareholder of the Cape Town Tigers, a South African basketball club, following the launch of his sports betting franchise "betPawa."

“For Me, It’s A Business And I Have The Passion” -- Yvonne Nelson On Ghana's Ailing Movie Industry

“For Me, It’s A Business And I Have The Passion” -- Yvonne Nelson On Ghana's Ailing Movie Industry

The Ghanaian film industry, which was once thriving, has struggled to recapture its former glory despite discussions with several players.

Justin Bieber Sells His Music Rights To Hipgnosis Songs

Justin Bieber Sells His Music Rights To Hipgnosis Songs

Hipgnosis Songs Capital announced that Justin Bieber had been paid over $200 million for the rights to his music. The Wall Street Journal previously reported in December that Justin Bieber was in discussions to sell off his catalog to Hipgnosis Songs Capital.

'Girls Trip 2' Will Take Place In Ghana With Full Original Cast

'Girls Trip 2' Will Take Place In Ghana With Full Original Cast

Co-writer of the original 2017 comedy, writer-director-producer Tracy Oliver attended the Variety Studio at Sundance and gave an update on the upcoming reunion of Regina Hall, Queen Latifah, Jada Pinkett Smith, and Tiffany Haddish.

“He’s A Legend And We’ve Always Tried To Keep His Name And His Music Alive”- John Hill

“He’s A Legend And We’ve Always Tried To Keep His Name And His Music Alive”- John Hill

Music Executive at Island Records, John Hill, has disclosed that remixes of classical songs by the iconic Reggae musician Bob Marley are intended to preserve the legacy of the late musician.

More Similar Videos