On 16th September 2022, 3Music TV;
the television station and the
Visual Radio studio was launched.
As a youth-focused media company with Gen-Zs and
Millennials as target
audience, content to air has been carefully curated to cater to them
across music, lifestyle,
entertainment, fashion, art, and
pop culture.
Speaking at
the launch, CEO and
Founder of 3Music
Networks Baba Sadiq
Abdulai Abu said,
“Today we enter another phase of
our journey, my dream has since become the
dream of many
others. The dream
has expanded following the investment and acquisition by the Bahamus Group.”
Highlighting 3Music’s impact on the Culture, Sadiq said,
“This new journey is reflected in our new business
tagline, This is
the Culture. We have
been here for
the music, we have
been here for
the entertainment enthusiasts, we have
been here and amplifying the culture. In the process, we became the biggest cultural reference point. The
narrative influencers of culture.
3Music is the culture,” he added.
@3musicnetworks
Announcing and introducing
the hosts and shows
to guests present,
Baba Sadiq stated,
“From Monday morning,
our daily morning show, Culture
Daily starts airing
and will air
every Monday to
Friday between 7am - 10am. Hosted by
Jay Foley, C-Real,
Mz Gee and
Lerny Lomotey,
Culture Daily will come
to you live
on 3Music TV, Pluzz 89.9FM and online
across Facebook and YouTube.”
Additionally,
he stated “Our daily
news shows, the 3hread
will air across
the channel and on Pluzz FM
as well. Also
look out for
our music and
food show, Chef
It Up, the Culture
Squad and our
innovative events reporting
concept, WeOutside. These plus
our expertly curated music playlists
will provide that refreshingly
different and compelling
visual experience to our core Millennial and Gen
Z audience.”
He continued
by saying “We are
also glad to
announce to you our redesigned
lifestyle and entertainment news digital
hub, 3music.tv which will also
feature our original
digital first video
content slate for
our YouTube channel integrated to social
media.”
Baba Sadiq Abdulai Abu finished by acknowledging all present and welcoming them “to the future of entertainment media and broadcasting.
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