Adidas Joins Audi’s Formula 1 Team as Official Partner Ahead of 2026 Debut

Aimee Cherry Quartey
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Adidas Joins Audi’s Formula 1 Team as Official Partner Ahead of 2026 Debut
Audi X Adidas
Global sportswear giant Adidas has announced a landmark partnership with the Future Audi F1 Team, becoming the team’s official partner as Audi prepares to make its long-awaited Formula 1 debut in 2026.

As part of the collaboration, Adidas will supply performance gear and lifestyle apparel for the team, while also unveiling an exclusive adidas x Audi F1 collection. The line is set to drop worldwide in February 2026, aligning perfectly with Audi’s first season on the F1 grid.

The partnership brings together two German powerhouses known for their innovation and performance, and is expected to extend beyond the racetrack into fan engagement and lifestyle fashion.

Audi will enter Formula 1 in 2026 with its own factory team, powered by a new hybrid engine developed under the sport’s next-generation regulations. The addition of Adidas as a partner underscores the brand’s renewed investment in motorsport and positions the Future Audi F1 Team for a high-profile debut.

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