Amaarae Delivers Explosive Performance At Launch Of New Mugler X H&M Campaign

H&M and Mugler hosted a cultural event Wednesday night, April 19, at the Park Avenue Armoury in Manhattan, New York City, to commemorate the impending release of their eagerly anticipated collection.

The event was attended by numerous members of the Mugler community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.

One of today’s most revered artists, Amaarae, delivered an explosive performance of her hugely popular tracks "SAD GIRLZ LUV MONEY" Kali Uchis & Moliy, "Reckless & Sweet," "Disguise," and an unreleased track at the hottest event of the night in NYC, the official launch of Mugler’s collaboration with H&M. 

Ammarae/Photo Credit: Sansho Scott

The Ghanaian songwriter and singer is one of the faces of the ravishing new campaign alongside musicians Shygirl, and Eartheater. 

Amaarae/Photo Credit: Chanel Moye

The three musicians who appear in the Mugler H&M music video and who all wore special pieces from the new collection, performed as a group during the event. Before joining together to sing a new rendition of the 1990s club smash "Music Sounds Better With You," a song especially commissioned in honour of the Mugler H&M line, each artist played a number of their own successes.

The event kicks off what will undoubtedly be a colossal year for Amaarae which will include the release of her highly anticipated new album, Fountain Baby.

She has already amassed a global cult following, become a certified press darling and produced a viral hit with her song “SAD GIRLZ LUV MONEY” feat. Moliy with Kali Uchis, which made history upon its arrival.