Bozoma Saint John Launches Luxury Haircare and Wig Brand EVE BY BOZ with a Ghanaian Base

Aimee Cherry Quartey
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Bozoma Saint John Launches Luxury Haircare and Wig Brand EVE BY BOZ with a Ghanaian Base
Bozoma Saint John
Bozoma Saint John, former Chief Marketing Officer for Netflix and Uber, has officially launched her own luxury haircare and wig brand, Eve by Boz. Based in Accra, Ghana, the brand brings her innovative touch to the beauty industry, just as Saint John prepares to join the upcoming season of Real Housewives of Beverly Hills.

The brand operates with a team of 10 full-time employees and involves around 50 people in total. Eve by Boz also includes a retail store in Accra, where its products are manufactured, showcasing a commitment to local production and employment.

Eve by Boz launches with an impressive lineup of 171 wig styles, offering a wide variety of options with five different hair types, five lengths, and three lace colors. Prices for these premium wigs range from $650 to $2,100, aiming to provide high-quality products to a discerning clientele. In addition to wigs, the brand also offers haircare products, including shampoo and hair perfume oil, priced between $35 and $50.

By combining luxury with cultural roots, Saint John’s Eve by Boz brand offers a unique beauty experience rooted in her Ghanaian heritage, with international appeal.

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