C-Real Hails Black Sherif’s Groundbreaking Performance, Credits 3Music

WRITTEN BY WALTER SENA 

C-Real Commends Black Sherif’s Groundbreaking Performance, Credits 3Music for Helping Shape C-Real has heaped praises on Black Sherif for his unforgettable stage performance, describing it as a defining moment in Ghanaian music. “Black Sherif will always owe 3Music for his groundbreaking performance. That is how you promote an artiste,” he stated during a discussion on Culture Daily.

According to C-Real, Black Sherif’s performance stood out not only because of his artistry but also due to the strategic support from 3Music, who helped craft and execute the act. “It wasn’t just a performance,it was a well-thought-out creative presentation that elevated his image and connected deeply with the audience,” C-Real added, crediting 3Music for their role in shaping one of the most memorable live showcases in recent years.

The conversation, hosted by the Culture Squad, where C-Real, Essilfua, Yaa Bitha, Lerny, Sammy Flex and D-Cryme to discuss the relationship between musicians and traditional media. His statement sparked a lively discussion on Culture Daily, where Essilfua, Yaa Bitha, Lerny and D-Cryme all agreed with C-Real’s point.

During the discussion, Essilfua expressed concern over artistes who downplay the importance of media engagement. “My problem is when artistes think it’s a flex when they don’t come for interviews,” she said, emphasising that interviews remain an essential part of an artiste’s visibility and growth.

The episode served as an insightful reflection on how intentional collaborations, like that between Black Sherif and 3Music, can elevate an artiste’s brand, while also reminding creatives of the vital bond between music and the media that sustains it.