“It Doesn’t Happen Anywhere Else But West Africa” — Amaarae Speaks on Show Disorganization

Ghanaian alté star Amaarae has shared a candid assessment of the challenges she faces performing in West Africa, highlighting persistent issues with show organization despite her global touring experience. 

Speaking on the Stay By Plan podcast with hosts Afi and Zuu, the internationally acclaimed musician revealed that while she performs across different continents, the level of disorganization she encounters during shows is uniquely prevalent in West Africa.

“I’m a touring musician all over the world, and it doesn’t happen anywhere else, but West Africa,” Amaarae said.

The singer, known for pushing Ghanaian alternative music onto global stages, explained that the issue is not about talent or audience energy but rather structural and logistical failures within the live music ecosystem. According to her, delays, poor coordination, unfulfilled technical requirements and last-minute changes often affect performances in the region.

Amaarae’s comments add to a growing conversation among creatives who have previously raised concerns about professionalism within the local entertainment industry. Despite West Africa’s rich cultural influence and passionate fan base, she suggested that the lack of proper systems continues to hinder the growth and global competitiveness of live shows.

Amaarae emphasized that addressing these challenges would benefit both artistes and audiences, especially as African music continues to gain international recognition.

Her remarks have since sparked conversations online, with many creatives and fans agreeing that better organization, planning and accountability are needed to elevate live entertainment experiences across West Africa.