Nkonkonsa Opens Up About Bloggers And New Media In Ghana

The President of the New Media Association of Ghana, Eugene Osafo-Nkansah, popularly known as Nkonkonsa, has expressed concern over the growing lack of structure within Ghana’s rapidly expanding digital ecosystem. According to him, the industry has been “open and uncontrolled for far too long,” allowing anyone with a phone, a ring light and a social media account to assume the title of blogger or content creator.

Speaking on Unpackin’ With Lerny Lomotey, he explained that his decades of experience in mainstream media revealed the urgent need for a unified body to guide, train and protect young digital professionals.

“Blogging is personal, yes, but it must still operate within ethics and the laws of journalism,” he stressed. Eugene, who spent over 15 years with Despite Media, noted that nearly every professional sector from musicians to bankers has an association that advocates for their welfare. Yet new media, despite its impact and influence, had none.

This inspired the formation of the New Media Association of Ghana, aimed at providing: Professional standards, Training and capacity building, Advocacy and welfare support, Stronger ties with government and regulators and A unified voice against online misinformation. 

The New Media Association was officially launched on 7 January 2023, with membership now open to bloggers, content creators and influencers across all platforms including TikTok, Instagram, X, Snapchat and YouTube. Registration is currently free until January 2026, after which new members will pay a token to join.

The association’s executive body includes notable industry names such as Ameyaw Debrah (Vice President), GH Hyper (Organiser), GH Kweku (Assistant Organiser), Zionfelix (Finance & Welfare), Eugene Baba (PR & Comms), and other active digital creators.

Beyond advocacy, the Association is also partnering with bodies like the Ghana Journalists Association, cybersecurity agencies and international organisations to train creators and curb misinformation and disinformation online.

Eugene describes the project as part of his legacy: “If I’m not here tomorrow, I want people to remember that I tried to bring structure to this space. What we do is real work.” He also encouraged the public to participate in the maiden edition of the New Media Games, happening at the University of Ghana on Sunday, November 30, aimed at promoting unity, fitness, networking and public education against misinformation. The event is free and open to the public.

According to him, the games will help creators connect beyond their screens, build unity and create visibility for the faces behind many popular pages.

Looking ahead, Eugene says the ultimate goal is legacy: “I just want to leave something behind that proves this space matters something that will outlive me.”

He urged creators and the public to join the movement before membership fees are introduced in January.