Ghanaian artiste Demmi was a guest on the Morning Bite segment of 3Music TV’s Culture Daily show, where he opened up about his evolving journey in the music industry and the diverse experiences shaping his artistry.
Speaking on the show, Demmi shared how his time in different parts of Europe exposed him to various cultures, which have played a major role in influencing his sound and creative expression. He emphasized how these experiences have helped him appreciate cultural diversity and incorporate unique elements into his music.
The Afro-pop and fusion artiste also touched on the importance of PR and marketing in building a successful music career. According to him, while these aspects are crucial, he believes in carving his own path and staying true to his personal vision rather than following industry trends.
Demmi further discussed his journey as an artiste, revealing that he spends a lot of time in Nigeria, where he has been learning how artistes there navigate the music business. He noted that the Nigerian music scene’s approach to collaboration, promotion, and audience engagement has been particularly inspiring.
He also spoke about his latest single, 3X ZOOM, which was released in September. The song, he explained, reflects his signature Afro-pop sound with a touch of fusion, showcasing his versatility and commitment to experimenting with different styles.
With his unique blend of influences and determination to chart his own course, Demmi continues to position himself as one of the fresh voices redefining Ghana’s contemporary music landscape.
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