DJ Khaled Has Endorsed Ghana’s Free The Youth x Jordan Brand Collaboration

Ghana’s streetwear movement continues its global rise as Free The Youth (FTY) receives a major international endorsement from global music mogul DJ Khaled. The acclaimed creative collective’s collaboration with Jordan Brand has officially caught the attention of the superstar, signalling a powerful moment for African-led fashion on the world stage.

The collaboration, which centres on a specially designed Air Jordan 1 Mid, blends Jordan Brand’s iconic legacy with Free The Youth’s bold storytelling and deep-rooted Ghanaian identity. Known for using fashion as a tool for expression and cultural pride, FTY infused the sneaker with themes that reflect youth empowerment, resilience and the creative pulse of Accra’s streets.

An Endorsement 

DJ Khaled’s public acknowledgement of the project widely shared across social media, serves as a strong vote of confidence. The endorsement amplifies the collaboration’s reach and places Ghanaian streetwear directly in global pop culture conversations. For a brand that has consistently championed local voices, this moment marks a significant milestone.

Free The Youth has steadily built a reputation beyond Ghana, positioning itself as more than a fashion label but a movement representing African youth culture in its rawest and most authentic form. Partnering with Jordan Brand already placed FTY in elite company; DJ Khaled’s endorsement further validates the collective’s impact and international relevance.

As global eyes continue to turn toward Africa’s creative industries, the Free The Youth x Jordan Brand collaboration stands as proof that Ghanaian streetwear is not just participating in the global fashion scene, it is shaping it!